Social business strategies provide organisations with insights which can be actioned and incorporated into business operations through:

- Identifying and delivering new revenue streams
- Developing and enhancing customer loyalty
- Gaining insight from customer conversations
- Identifying and engaging external brand advocates
- Improving customer service

Purple Spinnaker clients range from start-ups to blue chip companies including Lexis Nexis, Ogilvy and Lloyds Banking Group. Projects undertaken include business strategy, marketing strategy, customer insight, social media, internal communicaitons, marketing operations, new product development and innovation.