As communication channels increase and communication becomes more conversational and collaborative, the challenge for organisations is to learn how to adopt new strategies and tools into their business today and build a foundation for tomorrow.
Social strategies and tools can provide organisations with insights which can be actioned and incorporated into business operations through:
- Identifying and delivering new revenue streams
- Developing and enhancing customer loyalty
- Gaining insight from customer conversations
- Identifying and engaging external brand advocates
- Improving customer service
Founded in 2001, Purple Spinnaker’s clients range from start-ups to blue chip companies including Lexis Nexis and Ogilvy, projects include business strategy, marketing strategy, customer insight, social media, marketing operations, new product development and innovation.