Recent Articles

Should Retail Financial Services be on Facebook?

Over the last few weeks, I have been talking about whether financial services companies should be on Facebook and if they are should they be engaging their customers on there? The reason I ask is that my understanding is that banks are not allowed to disclose any information about their customers – who they are, [...]

Coca-cola – social media & content strategy

Coca-cola have used a mixture of social tools and content to engage their fans across multiple channels. This deck of slides walks you through their straategy and process… Coke's 'fans first' approach in social communities View more presentations from iStrategy.

Kukutana at JWT

Thank you to all who came along to our first central London Kukutana, and JWT who let us use the cafe/bar for the event.  We had a really good turn out and there was a lot of conversation going on until 8pm. The slides from last nights event are below and we will be updating you [...]

kukutana – Feb 2010 –

Thank you to Bronwyn Durand, of  Jupiterjasper,  for leading an interesting conversation about the changing face of marketing today and questions the group about where we are and what is marketing becoming. The slides are below and if you are interested in developing this conversation further please let us know as we will be diving [...]

Kukutana – Listening Online

Thank you to Niall O’Malley of Immediate Future, http://bit.ly/90Hc3K, the online PR company and Barry Bridges from Intelligent Conversation, http://bit.ly/9srjnK who both came along and led a very interesting and inspirational conversation, leading to some lively debate at January’s kukutana. The group really appreciated the insight into social media monitoring, the case studies discussed and [...]

kukutana – 29th January – Listening in online

Happy New Year! This year we have some interesting session in the pipeline….the first of one is on the 29th January and is about listening in online to conversations which are taking place between and about customers, advocates, journalists and employees. Niall O’Malley from Immediate Future will be leading the conversation and we have Barry [...]

Community Management – a career for you?

According to an Adage article “Looking for a Second Career? Consider Being a Community Manager” it is dead easy to become one and they recommend online community management as a career for out of work copywriters, PR and other marketing services people. It was interesting in that it reflects the lack of understanding of community [...]