Projects

Purple Spinnaker has worked with global law firms, international banks, global advertising agency networks, global publishers, FMCG brands, Football Club and a number of start-up’s in the software, social media and customer insight markets.

Social Media and Loyalty
Hotel, Airline and Travel
Authored business plan for social media based customer loyalty & member services program; researched loyalty program, hotel, airline and online travel markets, introduced concept to 10 major brands in 2002-03 and sought investors/partners.

Developed a social media and content based destination online loyalty proposition for a UK online travel company in 2004.

Financial Services – Credit Rewards
Developed a social media, financial services, member rewards and content based destination online loyalty concept for a credit cards.

Health, Fitness & Sport
New loyalty and revenue opportunities were identified for club members and health patient services, which utilised social media & digital content to create new services for online, mobile devices and IPTV.  Business plan authored and explanatory website developed: www.ueweza.com

Created concept and authored social tools and digital pitch document for sport based online education project for digital agency.

Researched and developed an integrated supporter CRM and insight strategy for a UK football club.

Customer Insight

FMCG

Led teams developing resources allocation marketing mix models for US food brands
Led customer insight teams for FMCG insight strategy development

 

 Sport

Researched and developed an integrated supporter CRM and insight strategy for a UK football club.

 

 Insight Tool Development

Researched and developed a customer insight tool development strategy for a UK insight agency.

Purple Spinnaker is a Social Business Company.

We focus on Social Business Strategy, Brand & Reputation Management and Education. We help our clients develop Social Business Strategies and ensure they understand how to utilise social tools and emerging technologies to create value within an organisaiton.

We work with business leaders and their teams to unearth ideas, evaluate their impact on the business and identify the teams, tools and techniques to turn them into reality.

Email us:Purple Spinnaker
Or call us on +44 7887 644 799

Social Tools

Brand Communities
Customer Insight
Customer Loyalty
Innovation
Customer Review
Customer Service

Services

Strategy
Mentoring
Workshops
Tool Selection
Implementation
Kukutana

Social Business Strategy

We work with our clients to develop Social Business Strategies. We use our 5 stage framework to create and implement strategy:

Listen
Think
Engage
Review
Refine

Please contact us to find out how we can help.

Social Brand & Reputation

We work with our clients to identify Social Brand and Reputation Strategies. We partner with industry leading social tools companies.

We work with our clients and tools partners to develop, implement and review strategies to ensure they are delviering value insight and value to the business.

Social Business Academy

We work with our clients to develop a skills development program and offer our clients a range of training services which include:

Strategy Workshops
Social Business Mentoring
Social Business Cafes
Social Tools Training
Bespoke Training Packages

Please contact to discuss your training needs.

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