A spinnaker is the balloon shaped sail which fly’s at the front of a yacht, mainly when racing.
A spinnaker is used to improve performance and maximise the benefit of the wind being behind the yacht. When operated by an efficient, goal focused crew, a spinnaker can be the difference between winning and losing a race.
Purple Spinnaker partners with our clients to maximise the benefits of using social tools and emerging technologies to improve performance and reach their goals.