FMCG
Brief – US Food Brand
Develop marketing mix model to identify ROI from investment in marketing channels over previous 12months for US food brands.

Result
Marketing spend adapted based on findings. Investment in some channels were unchanged, some funds re-allocated, investment in new channels.

SPORT
Brief
Football club wanted to investigate the potential to create a full service CRM and supporter insight platform for their club.  Primary drivers were to increase game attendance, revenue per supporter return to their roots of being a  weekend destination for families.

Project
Researched current tools in use
Researched UK and US markets for new ideas and potential products
Created supporter journeys
Developed a concept for an integrated suite of tools
Identified key areas to gain insight into supporters

Outcome
Project costs too high for one club, would need partnership with other clubs to make cost effective.

INSIGHT AGENCY
Brief
Insight agency wanted to develop an insight dashboard for their clients.   

Project
Researched and developed a proposal for a customer insight tool and development strategy.