Workshops

Social Business workshops
We provide a range of executive education programs aimed at increasing the understanding and value of social business operating models and integrating social strategies into current business models.

We offer a range of standard and bespoke workshops for individual companies and their internal teams. Our core workshops are:

Workshop 1 – Business Value from Social Strategies
Workshop 1, introduces businesses to the value in developing and implementing a social business strategy. We discuss business examples where companies have benefited from adopting social business practices in one or more areas of their business and demonstrate the value of these projects to their business.

  • Introduction to Social Business Strategies
  • Case studies from marketing, customer loyalty, customer service
  • sales, business transformation and new business models

To find out more about Workshop 1, click here to email us

 

Workshop 2 – Core Components of a Social Business Strategy
Workshop 2, provides an overview of the core components of a Social Business Strategy, business goal/purpose, people, process, tools, training and implementation. We discuss how different teams within a business can become part of the social business framework, Marketing, Customer Service, Business Development, PR and New Product Development.

  • Business Framework
  • Social Business Operating Models
  • Operationalising Social Strategies in your business

To find out more about Workshop 2, click here to email us

 

Workshop 3 – Social Insight and its value to the business
Workshop 3 provides an overview of the different types of conversations taking place online, demonstrates how companies can develop listening strategies to understand who is talking about their company, products, services and competitors. We also discuss what customers can learn from the conversations their customers are having about their lifestyle, questions they are asking from others in their online communities and use this information to identify relevant topics and themes which may provide additional insight and understanding of online consumer behaviour.

  • Introduction to social conversations
  • Identifying the value of social insight to your business
  • Introducing a Social Insight Framework to your business

To find out more about Workshop 3, click here to email us

 

Workshop 4 – Customer Loyalty through Social Business Strategies
Customer loyalty and rewards programs have delivered value to business over the last few years. Social offers new ways to engage with customers and enhance current loyalty programs. Workshop 4 looks at current loyalty programs and provides insight into how both public social networks like Facebook and Linkedin offer new loyalty platforms as do owned and hosted customer communities.

  • Points mean prizes PLUS social EQUALS higher value loyalty
  • Core components of a social loyalty program
  • Framework for developing a social loyalty proposition

To find out more about Workshop 4, click here to email us

 

Workshop 5 – Understanding Social Tools and their value to your business
Workshop 5, provides an overview of the different types of social tools available to listen to and provide insight into customer conversations, distribute and manage content and report on activities online social marketing and communication channels, facebook, twitter, youtube etc, hosted online community platforms and community moderation tools and services.

  • Introduction to Social Tools
  • Key Selection criteria for Social Tools
  • Developing a social business technology platform

To find out more about Workshop 5, click here to