Customer Loyalty in the Social Age
Customer loyalty and reward programs have delivered value to business over the last few years. Social offers new ways to engage with customers and enhance current loyalty programs.
Out Customer Loytalty in the Social Age Workshop looks at current loyalty programs and provides insight into how both public social networks like Facebook and Linkedin offer new loyalty platforms as do owned and hosted customer communities.
- Points mean prizes PLUS social EQUALS higher value loyalty
- Core components of a social loyalty program
- Framework for developing a social loyalty proposition